Positioning Denise’s image appropriately to convey confidence and communicate the chef’s great culinary skills.
This is a goal we achieved through a clean and elegant style. Femininity and harmony already found in the logo’s icon creation: a stylised drawing of a chef’s tools, outlined to give them sophistication and elegance.
The composition recalls a fan, a symbolic object symbolising the variety of services offered by Chef Denise.
The main channels identified to best communicate Denise’s job are the website and social profile.
The website denisepersonalchef.it fully conveys Denise’s personality: a winning balance between a gentle and strong character.
Designed as a mix of coloured bands and white spaces, it is developed in an essential and minimalist way, with precise and direct copy, which communicates the values of the person, her professionalism and the beautiful dishes she creates.
A social strategy aimed at boosting the visual quality of his instagram profile and the tone of voice of the communication.
Denise is a young chef, on the ball, who knows technology and already uses social media as a job showcase. After a careful analysis of her profile, we provided strategic advice and drafted a Social Manual with the guidelines to be followed (corporate colours, composition grid and strategic copy to be used) to manage the profile independently, managing to optimise communication and make the feed harmonious, without distorting her personality.
A professional shoot was led by All Creative to enhance the chef’s wonderful dishes. Content then used for the digital strategy developed.
To complete the project, we designed very special business cards for her, to give that touch of style to immediately convey the quality of Denise’s service: a bas-relief of elements ton sur ton that make the card super classy.
A classic tool that apparently contrasts with the predominantly digital nature of her communication but which becomes important for generating very effective offline word-of-mouth, seen the operativity of the business.
